Stops Include Hamilton High School, The District at Tempe Marketplace, & Game Day Activation at University of Phoenix Stadium
New Features on Sunday Night Football Bus Include Behind-the-Scenes Footage, a Replica of the Football Night in America Desk
Arizona Hosts Cincinnati on NBC’s Sunday Night Football
STAMFORD, Conn. – November 20, 2015 – NBC Sports Group’s Sunday Night Football bus makes its first appearance in Arizona since Super Bowl XLIX in February, traveling from Hamilton High School today to University of Phoenix Stadium on Sunday. This season, fans will get a closer look at behind-the-scenes action of SNF broadcasts on the bus, which will feature a special video commemorating Sunday Night Football’s 10th season, a replica of the Football Night in America desk, GIF photo booth, life-size “Photo Bomb” wall, and more.
Today, the bus will make its way to Hamilton High School in Chandler, Ariz., from 5 – 7 p.m. MT before the kickoff of the 2015 AIA Division I State Football Championships semifinal game between No. 1 Chandler High School and No. 4 Desert Ridge High School.
On Saturday, Nov. 21, the bus will be open to fans at The District at Tempe Marketplace from 11 a.m. – 4 p.m. MT. On game day, Sunday, Nov. 22, the bus opens to fans beginning at 2 p.m. MT at University of Phoenix Stadium, leading up to kickoff of Bengals at Cardinals on NBC’s Sunday Night Football.
The full schedule for this week’s destinations:
| Date | Time (MT) | Location |
| Fri., Nov. 20 | 5 p.m. – 7 p.m. | 2015 AIA Division I State Football Championships Semi Finals - #1 Chandler High School vs. #4 Desert High School: Hamilton High School, 3700 S Arizona Ave., Chandler, AZ 85248 |
| Sat., Nov. 21 | 11 a.m. – 4 p.m. | The District at Tempe Marketplace: 2000 E Rio Salado Pkwy, Tempe, AZ 85281 |
| Sun., Nov. 22 | 2 p.m. – 6:30 p.m. | Game Day Activation outside Gate 1: University of Phoenix Stadium, 1 Cardinals Drive, Glendale, AZ 83505 |
Sunday Night Football, television’s No. 1 primetime show, continues this Sunday, Nov. 22, featuring an interconference matchup of division leaders this week when the Arizona Cardinals host the Cincinnati Bengals at University of Phoenix Stadium at 8:30 p.m. ET on NBC. Coverage begins with Football Night in America – the most-watched weekly studio show in sports – at 7 p.m. ET.
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
The bus arrives in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus gives fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and a 55-inch monitor housing social media elements.
The inside of the bus brings fans from the field to the studio set, featuring football field decaling on the floor, a welcome reel with the SNF production team looking back on 10 years of SNF, and replica of the Football Night in America studio available for fan photos, complete with a GIF photo booth which takes a series of pictures and compiles them into a sharable GIF. From the life-size NFL players and Carrie Underwood on the outside, to the life-size “Photo Bomb” wall featuring NFL players and wall adorned with Wilson footballs representing each SNF match-up on the inside, fans have numerous opportunities to interact and share memories from the bus.
Following each Sunday night game, the stars of the game will autograph the 2015 “Players of the Game Sunday Night Football,” which is displayed on the bus alongside the football signed by the 2014 SNF players of the game. In addition, key highlights from last season’s SNF are shown on the bus’ TV, and a photo of each 2015 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus each week.
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The 45 ft.-long bus is wrapped with images of NFL players, Carrie Underwood and the 2015 SNF schedule (for images, click here).
- The SNF bus will drive more than 25,000 miles across the country through the season, and cross the country at least three times.
- There will be 17 game day stops (for the 2015 SNF schedule, click here).
- The bus will make multiple stops in each local market.
SOCIAL MEDIA
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.
Fans can digitally follow the Sunday Night Football bus at NBCSports.com/FollowSNF. The site includes an interactive map of where the bus has been, and where it’s traveling next, allowing fans to take a virtual #SNF tour. In addition, fans can also participate in a tweet contest to show their team pride and see who’s leading in Twitter mentions each week.
A dedicated producer collects photos and creates videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on Facebook, Twitter and Instagram, as well as aggregated on NBCSports.com/FollowSNF using #SNF.
-NBC Sports Group-
