Aleksandr Penkov 🎮 on LinkedIn: #worktime #team #career #videogames #communication (2024)

Aleksandr Penkov 🎮

Junior Account Manager – CQ.RU

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Segment of esports is becoming increasingly popular among bookmaking companies, leaving other sports behind.Hello, colleagues!In this article, I will share with you the first case "Berlin Major Special Case" for our constant partner - Liga Stavok.The ESL One Berlin Major 2023 tournament took place from April 26th to May 6th in the discipline of Dota 2. I will present the client's tasks and the solutions that our team implemented.Tasks:• Work with the motivation of current clients towards increasing the number and frequency of bets within the tournament• Increase the number of registrations and deposits• Increase the total volume of betsSolution:• Development of a conversion landing page with a user-friendly interface.• Development of nominations with a limited number of prize places that encourage betting with our partner.• Development of engaging 3D gamification with additional motivation for interaction, as well as an additional motivation for one of the nominations that will appeal to each member of the Dota 2 audience (example below).And all of this is complemented by a large number of prizes for participants in the promotion.Results achieved during the 14-day promotion:⁃ Participants in the promotion: 9,141 users⁃ Played the gamification: 1,635 users⁃ Returned to play the gamification: 1,102 users I will share all of our cases on this resource for both potentially interested cooperation partners and those interested in solutions for various types of tasks. Thank you for your attention!Please like if it was helpful.#worktime#team#career#videogames#communication

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    Good day, colleagues! I would like to present to you our quiz with a 3D environment, which we have implemented as part of a promotion for our partner - "Liga Stavok".Gameplay Mechanics: - Videos of football matches featuring FC "Sakhalinets" are played, after which they pause at a moment of attack development or a scoring opportunity. Following this, a window with a 3D scene and several attack developments opens up, where the user needs to choose one of the provided options.User Incentive: - The user who correctly guesses the options will receive additional points, which will be added to their personal score in the category's leaderboard.#worktime #team #career #videogames #communication

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  • Aleksandr Penkov 🎮

    Junior Account Manager – CQ.RU

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    Good day everyone! I am pleased to introduce our new feature from the case for our regular partner - Liga Stavok! In the event surrounding the Riyadh Masters 2023 tournament for Dota 2, we have implemented a new gamification mechanic called "winners of zxc duels".Gameplay Mechanic:• In all tournament matches, a "midlaner" is chosen from each team.• The winner from the pair of midlaners is determined by the best KDA ratio at the end of the match.Motivation:• Users who correctly choose the winning midlaner in advance receive additional points to their personal score for each match.#worktime #team #career #videogames #communication #newfeature

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  • Aleksandr Penkov 🎮

    Junior Account Manager – CQ.RU

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    Hello colleagues!I'm pleased to present another case for our ongoing partner, Liga Stavok.This time, the special project revolved around the Blast Paris Major 2023 tournament, taking place from May 8th to May 21st. In fact, this case is similar to the one I told you about in my previous post.We implemented them in parallel, which truly tested our capabilities.Did we succeed? Absolutely.Client objectives:• Engage current clients to increase the frequency and quantity of bets within the tournament.• Increase the number of registrations and deposits.• Boost the overall betting volume.Our solutions:• Development of a conversion-oriented landing page with a user-friendly interface.• Creation of limited-prize-nomination categories to incentivize betting among our partner's users.• Implementation of engaging 3D gamification with additional motivation for interaction, as well as an additional feature for one of the categories that would appeal to the Counter-Strike Global Offensive audience (example below). All of this is complemented by a large number of prizes for participants in the promotional campaign.Results achieved during the 13-day promotional campaign:Participants: 8,513 usersUsers who played the gamification: 2,046Users who revisited to play the gamification again: 338 I will be sharing all of our cases on this platform.Thank you for your attention! Until we meet again.#worktime #team #career #videogames #communication

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  • Aleksandr Penkov 🎮

    Junior Account Manager – CQ.RU

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    Hello everyone!My name is Aleksandr Sergeevich.Four months ago, I embarked on a new chapter in my life and started a career in esports with ENSI, a digital holding company, as a Junior Account Manager.ENSI encompasses a group of projects, which include:• CQ.ru - an online publication about video games and esports in Russian, with a monthly audience of 2,300,000 unique users;• Ensiplay.com - a new international portal for gamers. At the time of release, it is available in two languages: English and Portuguese;• Ensitics - I will provide more details about it after its release;• EnsiStudio - a digital studio specializing in turnkey development of special projects.At EnsiStudio, I began my professional journey. Let me tell you more about our team and the tasks we excel at:• Idea generation;• Design;• Coding;• Development of interaction mechanics with client databases and integration of landing mechanics to execute key actions for the client;• 2D/3D gamification;• Live streaming.My primary role is to serve as a reliable bridge between the client and our team, ensuring smooth communication throughout all processes.Within just four months, we have successfully completed four special projects for our recurring client, "Liga Stavok." I will describe each case in future publications.Thank you for your attention!#worktime #team #career #videogames #communication

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Aleksandr Penkov 🎮 on LinkedIn: #worktime #team #career #videogames #communication (2024)
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